Fresco Branding
New children’s line, we developed a full brand identity and packaging system featuring a playful lion mascot, a memorable logo, and vibrant, scalable designs.
Client
Aljuneidi Dairy
Year
2023
Services
Branding
Packaging
Awards
Red Dot Design Awards
Compasso d'Oro
Good Design Awards
An Identity That Stretches Across the Snack Aisle
We built the Fresco brand to be bigger than a single product. Our challenge was to create a fun, cohesive identity for an entire line of kids’ treats, from flavored milk to pudding.
Our solution is a master brand that uses a friendly lion mascot and a vibrant, color-coded packaging system to unite the entire product family. The result is a memorable and flexible brand that’s built to grow, making every new flavor an instant part of the Fresco world.
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